US Retailer Toolkit
Fairtrade Month is a chance to show that you stands for something real. This October, join us and our community of retailers, brands and advocates in celebrating a movement US shoppers can believe in – real action for real farmers with real results.
In recent research, 76% of Fairtrade-aware shoppers said the label makes it easy to identify ethically and responsibly produced items. Use this Fairtrade Month toolkit to confidently show customers that your sustainable sourcing is the ‘Real Deal’!
Put sustainable shopping on display
Get free marketing materials for your store
Sign up for our free Point of Sales materials to encourage shoppers to buy Fairtrade.
We’ll send a kit directly to your store!
Use merchandising displays to highlight Fairtrade products
Here are some ideas:
Highlight Fairtrade chocolate for Halloween
Make a cozy Fairtrade display for fall with coffee, hot cocoa, and tea
Highlight your Fairtrade products with our Fairtrade Month shelf wobblers
Offer special deals and discounts on Fairtrade items
Consider special pricing in October on products that carry the Fairtrade Mark!
You likely have Fairtrade products in the following categories:
Produce (bananas are most common!)
Chocolate
Coffee and tea
Ice cream
Explore our Fairtrade Product Catalog to see brands and products you may offer.
Talk about Fairtrade on social
Use our ready-to-go graphics and captions or create your own content using our photo galleries to celebrate Fairtrade Month with your followers.
Highlight certified products, special promos, or reshare Fairtrade Americas posts.
Search for "Fairtrade" in the Instagram stickers to finish your Stories in style. Look for the blue and green Mark!
Don’t forget to tag us!
IG: @FairtradeMarkUS
LI & FB: @Fairtrade America
Other ways to highlight your Fairtrade support
Feature Fairtrade in your newsletter
Email newsletters are a great place to build awareness of your commitment to sustainability! Consider featuring certified products and special Fairtrade Month promos in your October publications for shoppers!
Not sure where to start? Check out our Marketing the Movement page for examples from fellow partners!
Highlight Fairtrade in your flyers and magazines
Printed or digital flyers and magazines are a great place to build awareness of your Fairtrade products and commitment to sustainability! Feature promotional pricing, products, and Fairtrade info in materials distributed to shoppers this October.
Sample Fairtrade products
Fairtrade Month is a perfect time to invite shoppers to try certified products in your store. Consider a Fairtrade chocolate tasting as shoppers prepare for Halloween and/or holiday season treating or host a "food fair" with sampling of a variety of certified products
Celebrate with your staff
Your team members are crucial to helping grow the Fairtrade movement – honor their valuable work during Fairtrade Month.
Some ideas to consider:
Put together a Fairtrade goody bag as a gift to your staff
Invite your team to identify their favorite Fairtrade products and promote "staff picks" in-store and online
Print "ask me about my Fairtrade favorite" stickers for staff to wear around the store
Host a Fairtrade Month event
Use Fairtrade Month as a chance to build community by hosting a:
Fairtrade baking workshop (showcase certified baking ingredients like cocoa powder and chocolate chips)
Fairtrade coffee and chocolate pairing (consider partnering with a local brand and invite community members to indulge and learn)
Fairtrade film night (invite your community for a screening of an educational film, like our "Farmers" docuseries)
Creative assets
Campaign & Fairtrade logos
Photo gallery
View the gallery for each commodity below. When you’re ready, right click and save the photo directly to your desktop!
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Cocoa
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Coffee
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Bananas
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Tea
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Cotton
Stickers
Cutouts
Static posts and stories
Feel free to mix and match our plug-and-play captions and graphics, or take inspiration to craft your own social media posts!
Caption suggestion: We're proud to carry products that are the Real Deal: real farmers, real sustainability standards, real impact. When you choose a @FairtradeMarkUS product, you're doing more than picking a great bag of coffee or bar of chocolate – you're supporting stronger communities and brighter futures. Look for the Fairtrade Mark this #FairtradeMonth!
Caption suggestion: Fairtrade products on our shelves do more than taste good – they deliver the Real Deal. Each one helps fund community-led projects like schools, clean water, and health clinics through the Fairtrade Premium. Look for @FairtradeMarkUS in stores!
Caption suggestion: Real sustainability starts with honoring the people at the center of our supply chains – the farmers who have spent generations becoming experts in their craft, cultivating the land with care. We're proud to source [PRODUCTS] on Fairtrade terms, standing behind the Real Deal farmers deserve. @FairtradeMarkUS
Caption suggestion: From farm to shelf, the Real Deal matters. That's why we're proud to offer Fairtrade options like [PRODUCT CATEGORIES] – real products backed by real sustainability standards, supporting fairer prices and better working conditions for the farmers who grow them. Happy #FairtradeMonth! @FairtradeMarkUS
