Brand Partner Toolkit
Fairtrade Month is a chance to show that your brand stands for something real. This October, join us and our community of retailers, brands and advocates in celebrating a movement US shoppers can believe in – real action for real farmers with real results.
We're proud to call Fairtrade the Real Deal, and we've made it simple for you to own that message too. Below is your Fairtrade Month toolkit: social media content, farmer photos, and inspiration, ready for you to confidently show customers that your sustainable sourcing is the ‘Real Deal’!
We're bringing our mural campaign home! Join us in the nation's capital to celebrate our Fairtrade mural and put your brand in front of 1,500+ engaged, conscious consumers, in one of DC's fastest-growing neighborhoods.
Thursday, October 22 | 4–8 PM | NoMa Farmers Market, Washington, DC
We’ll be hosting an event to highlight fairer food systems in NoMa, a growing DC neighborhood home to 73,000 people, most of whom are millennial and Gen Z residents – a prime audience searching for brands that stand for something real.
Reserve a free 10'x10' space and make it your moment: get creative, show your Fairtrade pride, and turn heads (signage, games, are welcome). We'll connect you with local rental vendors if you need a tent or table. Note: spaces are limited and will be assigned as partners register to participate.
Can't make it in person? You can still participate – send product for giveaways and goodie bags and give attendees a taste of your Fairtrade commitment.
Celebrate our Fairtrade mural in DC
Special deals & discounts
Have an e-commerce site? Create a Fairtrade Month discount code, valid throughout October 2026.
Have in-store promos on certified products in October? Tell us about them so we can help drive consumers to your shelf.
Simply fill out the form here with information on discounts or promotions, and we'll feature it on our website and social media for thousands of Fairtrade shoppers.
Highlight your certified products, data from your Fairtrade America Impact report, special promos and discounts, or reshare our content (@FairtradeMarkUS).
Search for "Fairtrade" in the Instagram stickers to finish your Stories in style. Look for the blue and green Mark!
Don’t forget to tag us!
IG: @FairtradeMarkUS
LI & FB: @Fairtrade America
Amplify your commitment on social media
Creative assets
Campaign & Fairtrade logos
Photo gallery
View the gallery for each commodity below. When you’re ready, right click and save the photo directly to your desktop!
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Cocoa
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Coffee
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Bananas
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Tea
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Cotton
Stickers
Cutouts
Static posts and stories
Feel free to mix and match our ready-to-use captions and graphics, or take inspiration to craft your own social media posts!
Caption suggestion: Happy #Fairtrade Month! We're celebrating the real people behind our food. The farmers with their hands in the Earth's soil, stewarding the land so we can enjoy what it gives us. They deserve a Real Deal, which is why we’re proud to source our [INGREDIENTS] through @FairtradeMarkUS
Caption suggestion: We're proud that our commitment to Fairtrade has helped generate an estimated [$XX found in your Impact Report] in Fairtrade Premium for [COMMODITY] farmers around the world – real farmers, real impact, the Real Deal. @FairtradeMarkUS
Caption suggestion: The Fairtrade Mark on our [PRODUCT NAME] is more than a logo – it represents real farmers, real sustainable sourcing standards, and real impact. This #FairtradeMonth, we're proud to stand with the farming communities behind our products. Thank you for standing with us. @FairtradeMarkUS
Caption suggestion: Better business starts with better choices, and we choose Fairtrade. With every [PRODUCT NAME] we sell, we're standing behind real farmers and real sustainable sourcing standards. Let's make fairer trade the new normal – because that's the Real Deal. @FairtradeMarkUS
Roll out your digital marketing
Feature Fairtrade on your website
Help Fairtrade-interested shoppers find you by adding information about your Fairtrade sourcing and certified products to your website. Whether it’s a dedicated page or a section on your existing impact and sustainability pages, talking about your Fairtrade commitment is great for SEO, plus it will help you showcase your ethical commitment during Fairtrade Month and all year round.
Not sure where to start? Check out our Marketing the Movement page for inspiration from fellow Fairtrade brands!
Educate through your email marketing
Email newsletters are a great place to build awareness and understanding of your commitment to sustainability through your Fairtrade sourcing! Consider featuring your certified products, showcasing your Fairtrade impact for farmers, pointing subscribers to educational content on our blog and marketing special Fairtrade Month promos in your October emails.