Celebrating the farmers behind our food
2026 marks the 7th year of installing murals of farmers with local artists during Fairtrade Month. While we have historically done three each year, this year we’re doing only one, in our hometown of Washington, DC. We’re putting up a mural with a talented local artist, and we’re throwing a big party to celebrate. Stay tuned for more details.
Fairtrade across the United States
Why public art?
Art has sparked conversations on social justice issues and hope for change for generations. It’s easy to buy groceries and not think about the people who planted, nurtured and harvested your food. That’s why we decided to install murals around the country – to celebrate the often-unseen people who grow products we use every day like coffee, cocoa and bananas.
These farmers are the Real Deal. They do the real work to bring you real food. Like Salamatu Katta in one of our Denver murals, who grows cocoa in Sierra Leone that ends up in delicious chocolate that we get to enjoy. Or Mariana Cobos, who grows bananas in Ecuador.
Join us in celebrating farmers, art, and the Real Deal, the real relationships spanning the globe working to ensure everyone gets a fair deal.
With gratitude
Fairtrade is only possible because it’s a collaboration of people, businesses, farmers and more – all working together to see a more just and equitable society. This is the Real Deal. The collective effort of everyone to makes this campaign a reality. Thank you.