Celebrating the farmers behind our food

2025 marks the 6th year (!) of our Fairtrade Month mural campaign. Learn about the campaign here, read the incredible stories of the farmers featured in the murals and reconnect to the people behind your food.

Fairtrade across the United States

Why public art?

Art has sparked conversations on social justice issues and hope for change for generations. That’s why we decided to create the Fairtrade Month mural campaign – to celebrate the often unseen people who grow products we use everyday like coffee, cocoa and bananas and bring to light the challenges that they face because of unfair trade. By choosing Fairtrade, you are choosing a world where farmers and workers get a fair deal, women thrive and the environment is prioritized.

  • A mural of Marie Ronette Botramisy, a vanilla farmer from Madagascar

    Sioux Falls, South Dakota

    Marie Ronette Botramisy, a vanilla farmer from Madagascar

  • A mural of Aminata Sannoh, a cocoa farmer from Sierra Leone

    Richmond, Virginia

    Aminata, a cocoa farmer from Sierra Leone

  • Coralville, Iowa

    A.G. Nandasena, a cinnamon farmer from Sri Lanka

Explore past murals

With gratitude

Fairtrade is only possible because it’s a collaboration of people, businesses, farmers and more – all working together to see a more just and equitable society. The collective effort of everyone to make this campaign a reality reflects this and so much more. Thank you.