Retailer Toolkit

Fairtrade Month is a chance to show that your brand stands for something real. This October, join us and our community of retailers, brands, and advocates in celebrating a the Fairtrade movement. Together, we build on the momentum to make fair pay for farmers and workers a reality.

The theme of the 2026 campaign is “Make it Fairtrade”. We are conscious that all our choices and our actions make a difference. We are connected to the worldwide movement for a better deal for the farmers and workers who produce our food. We will commit to #MakeItFairtrade.

Don’t forget to tag @FairtradeCanada on social - we’d love to share your content with our community!

Get started by reading your Brand Partner Action Guide, full of ways you can participate and ideas to get involved.

Download your action guide

Download it here

Photo galleries

View the gallery for each commodity below. When you’re ready, right click and save the photo directly to your desktop!

Creative assets

Cocoa

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Coffee

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Bananas

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Tea

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Cotton

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Wine

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Suggested Copy

Want to talk about Fairtrade Month on social media, on your website, or in your newsletters? Here is some sample copy you can adapt for your organization.

About the Fairtrade products you carry:

We’re proud to carry products that put fairness first. When you buy a Fairtrade product, you do more than select a great item; you support stronger communities and better futures. Look for the Fairtrade Mark and make a difference this #FairtradeMonth! #MakeItFairtrade

About Fairtrade in general:

Buying Fairtrade isn’t just a transaction, it’s a step toward change. Every Fairtrade product contributes to better incomes, safer working conditions, and local investment in farming communities. This #FairtradeMonth, we invite you to shop with intention and #MakeItFairtrade. Together, we’re growing something good.

About your Fairtrade commitment:

From farm to shelf, fairness matters. That’s why we’re proud to offer Fairtrade options like [coffee, chocolate, and bananas]. Choosing these products contributes to fairer wages and better working conditions for the people who grow them. Happy #FairtradeMonth! #MakeItFairtrade

About community projects:

Fairtrade products on our shelves do more than taste good; they do good. Each one contributes to funding life-changing projects like schools, clean water, and health clinics through the Fairtrade Premium. When you buy Fairtrade products, you support the well-being of entire communities. Look for the Fairtrade Mark in stores! #MakeItFairtrade