Brand Partner Toolkit

Fairtrade Month is a chance to show that your brand stands for something real. This October, join us and our community of retailers, brands, and advocates in celebrating a the Fairtrade movement.Together, we build on the momentum to make fair pay for farmers and workers a reality.

The theme of the 2026 campaign is “Make it Fairtrade”. We are conscious that all our choices and our actions make a difference. We are connected to the worldwide movement for a better deal for the farmers and workers who produce our food. We will commit to #MakeItFairtrade.

Don’t forget to tag @FairtradeCanada on social - we’d love to share your content with our community!

Get started by reading your Brand Partner Action Guide, full of ways you can participate and ideas to get involved.

Download your action guide

Download it here

Photo galleries

View the gallery for each commodity below. When you’re ready, right click and save the photo directly to your desktop!

Creative assets

Cocoa

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Coffee

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Bananas

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Tea

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Cotton

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Wine

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Suggested Copy

Want to talk about Fairtrade Month on social media, on your website, or in your newsletters? Here is some sample copy you can adapt for your organization.

About Fairtrade in general

We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT CATEGORY). When you choose a Fairtrade product, you contribute to better incomes, safer working conditions, and the power for farming communities to invest in their futures through investments in projects of their choice. This October, make a difference. #MakeItFairtrade

About the Fairtrade Premium:

Did you know? Through the Fairtrade Premium, the farmers and workers behind our products have been able to fund projects like (INSERT PREMIUM PROJECT). We’re so proud to contribute to lasting change and are committed to #MakeItFairtrade. Happy #FairtradeMonth!

About your Fairtrade commitment:

Fairtrade is more than a certification for us, it’s a commitment to doing business differently. From how we source to how we tell our story, we’re building fairness into every step. This #FairtradeMonth, we’re honouring the communities that make our (PRODUCT CATEGORY) possible. Watch this space for more information about our sustainability initiatives! #MakeItFairtrade

About the Fairtrade Mark:

The Fairtrade Mark on our packaging is more than just a logo. It represents dignity, equity, and opportunity for the people behind our (PRODUCT CATEGORY). This #FairtradeMonth, we’re proud to stand with farming communities around the world. Thank you for standing with us. #MakeItFairtrade