Advocacy Toolkit
Fairtrade Month is a chance to show that your brand stands for something real. This October, join us and our community of retailers, brands, and advocates in celebrating a the Fairtrade movement. Together, we build on the momentum to make fair pay for farmers and workers a reality.
The theme of the 2026 campaign is “Make it Fairtrade”. We are conscious that all our choices and our actions make a difference. We are connected to the worldwide movement for a better deal for the farmers and workers who produce our food. We will commit to #MakeItFairtrade.
Don’t forget to tag @FairtradeCanada on social - we’d love to share your content with our community!
Download your action guide
Get started by reading your Brand Partner Action Guide, full of ways you can participate and ideas to get involved.
Photo galleries
View the gallery for each commodity below. When you’re ready, right click and save the photo directly to your desktop!
Creative assets
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Cocoa
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Coffee
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Bananas
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Tea
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Cotton
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Wine
Suggested Copy
Want to talk about Fairtrade Month on social media, on your website, or in your newsletters? Here is some sample copy you can adapt for your organization.
About your Fairtrade commitment:
Fairness shouldn’t be optional, it should be the standard. This #FairtradeMonth, we’re choosing products that support dignity, equality, and justice from the ground up. Every purchase of a Fairtrade product is a chance to vote for the kind of food system we want. Let’s #MakeItFairtrade together!
About our buying power:
It’s not just chocolate, coffee, or tea. It’s a choice to stand with the people who grow our food. Fairtrade gives farmers and workers the power to invest in their own futures. This #FairtradeMonth, let’s use our buying power to make a difference and #MakeItFairtrade. Justice tastes better!
About our global connection:
We’re all connected through what we buy, eat, and share. This #FairtradeMonth, we’re recognizing the global ties that bind us and the people behind our favourite products. By choosing to #MakeItFairtrade, we choose solidarity. And that’s a powerful thing.
About the Fairtrade Premium:
Behind every Fairtrade product is a farming community investing in projects of their choice, like education, clean water, and healthcare, all made possible by the Fairtrade Premium. This #FairtradeMonth, we invite you to commit to switching out at least one of your regular products for a Fairtrade one. Because real change starts with everyday actions. #MakeItFairtrade
Ready-to-use visual assets
4×5 Instagram visuals
Square visual
Rectangular visual
Canva templates
Use these templates to craft your own social media posts in the style of the 2026 campaign!
Cutouts
Stickers
Printable posters
Letter template
Email or deliver a letter to a local retailer or brand to thank them for stocking / sourcing Fairtrade products, or ask them to stock more! This makes a great mobilization campaign with your community.
Campaign logos
Fairtrade logos
Virtual backgrounds
