US Retailer Toolkit
Fairtrade Month is a chance to show, not just say, that your brand stands for something real. Throughout October, our community of retailers, brand partners, and advocates across the US and Canada puts verified standards and real farmer partnerships front and center, at a moment when customers are asking harder questions about where their money goes.
This October, join us in celebrating a movement your customers can believe in – real farmers, real standards, and real partnership. In recent research, 76% of Fairtrade-aware shoppers said the label makes it easy to identify ethically and responsibly produced items.
Use Fairtrade Month as a chance to show your shoppers how they can shop their values in your store and have a real impact in making trade fairer! Below is your full Fairtrade Month toolkit: social media content, farmer photos, and inspiration, ready for you to share your Fairtrade pride!
Put sustainable shopping on display
Get free marketing materials for your store
Sign up for our free Point of Sales materials to encourage shoppers to buy Fairtrade! We’ll send a kit directly to your store!
Use your merchandising displays to highlight Fairtrade products
Here are some ideas:
Highlight Fairtrade chocolate for Halloween
Make a cozy Fairtrade display for fall with coffee, hot cocoa, and tea
Highlight your Fairtrade products with our Fairtrade Month shelf wobblers
Explore our Fairtrade Product Catalog to see brands and products you may have on shelf!
Special Deals & Discounts
Consider special pricing in October on products that carry the Fairtrade Mark!
You likely have Fairtrade products in the following categories:
Produce (bananas are most common!)
Chocolate
Coffee and tea
Ice cream
Explore our Fairtrade Product Catalog to see brands and products you may offer!
Make Fairtrade Month extra special
Host a Fairtrade Month event
Use Fairtrade Month as a chance to build community with your shoppers. Some ideas to consider:
Fairtrade baking workshop (showcase certified baking ingredients like cocoa powder and chocolate chips)
Fairtrade coffee and chocolate pairing (consider partnering with a local brand and invite community members to indulge and learn)
Fairtrade film night (invite your community for a screening of an educational film, like our "Farmers" docuseries).
Sample Fairtrade products
Fairtrade Month is a perfect time to invite shoppers to try certified products in your store. Ideas to draw in customers:
Fairtrade chocolate tasting as shoppers prepare for Halloween and/or holiday season treating
Fairtrade tea and coffee for warming up on cold days
Sost a "food fair" with sampling of a variety of certified products.
Celebrate with your staff
Your team members are crucial to helping grow the Fairtrade movement –honor their valuable work during Fairtrade Month. Some ideas to consider:
Put together a Fairtrade goody bag as a gift to your staff
Invite your team to identify their favorite Fairtrade products and promote "staff picks" in-store and online.
Print “ask me about my Fairtrade favorite” stickers for staff to wear around the store.
Digital Assets
Campaign & Fairtrade Logos
Photo Gallery
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The Atlas Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Echo Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Brightline Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Northgrid Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Social Media & Suggested Captions
Use our ready-to-go graphics and captions or create your own content using our photo galleries to celebrate Fairtrade Month with your followers!
Highlight certified products, special promos, or reshare Fairtrade Americas posts.
Don't forget to search for "Fairtrade" in the Instagram stickers to finish your Stories in style. Look for the blue and green Mark!
Tag us so we can promote you on our channels!
IG: @Fairtrade_MarkUS
LI & FB: @Fairtrade America
Static Posts and Stories
Feel free to mix and match captions and graphics, or use these as inspiration to craft your on social media posts!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Caption suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Additional Content Ideas
Feature Fairtrade in your newsletter
Email newsletters are a great place to build awareness of your commitment to sustainability!
Consider featuring certified products and special Fairtrade Month promos in your October publications for shoppers.
Content suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Feature Fairtrade on your website or magazine
Create a dedicated landing page that talks about your Fairtrade commitment or feature a special Fairtrade section in your magazine.
Not sure where to start? Check out our guide on how to communicate about Fairtrade.
Content suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Highlight Fairtrade in your flyers
Printed or digital flyers are a great place to build awareness of your Fairtrade products and commitment to sustainability!
Use our digital toolkit and feature promotional pricing, products, and Fairtrade info in your October publications for shoppers.
Content suggestion:
We’re proud to support farmers and workers through our Fairtrade-certified (PRODUCT
CATEGORY). When you choose a Fairtrade product, you contribute to better incomes,
safer working conditions, and the power for farming communities to invest in their futures
through investments in projects of their choice. Happy #FairtradeMonth!
Celebrate our Fairtrade Mural in DC
Description of why we’re hosting a mural in DC.
Send swag and/or product
Table at the event, bring your own materials and team members
Date and time
Expected amount of people to attend?